A Lost Puppy. Four Brave Young Men
The Ultimate animal Rescue. September 24th, 2019
All things Chester Leo
Recently Featured at Macy's
Exclusive Macy's In-Store Event!
We'd like to thank the staff at Macy's of Hillsdale Mall. Located in beautiful San Mateo, California, our in-store pop up was a great success!
Now, we turn our sights to the book release of Chester Leo & The Redwood Forest! This harrowing adventure book series for middle-school (and up) children, will be released on September 24th, 2019 at Barnes & Noble, Amazon and other major retailers!
Four brave young men from the tree-lined suburb of Clayton, Missouri embark upon a harrowing mission. An animal rescue hundreds of miles away in the Redwood Forest of Northern California!
In addition to publication of Chester Leo & The Redwood Forest, September 24th brings another exciting change. Our new Fall collection of merchandise will launch. Just in time for crisp Fall weather and the holidays, our Fall collection will feature fleece blankets, comforters and more!
Please join our email list! Our exciting changes are just around the corner!
A Children's Adventure Book
Four brave young men set out on a harrowing mission deep within the Redwood Forest. Their mission: to rescue a lost, lonely puppy. This first book in a children's book series is a story for all ages. An adventure story which chronicles the fearlessness of four brave young men and the lost puppy they set out to rescue.
Say Hello To Corey Rodifer!
Corey Rodifer: The Easygoing Lad! Kids' Premium T-Shirt
This beautiful shirt features none other than Corey Rodifer: The Easygoing Lad! Made with soft, luxurious cotton, this is the perfect Summer attire.
The Spreadshirt Collection’s premium T-shirt should be a big part of any kids’ wardrobe. It wears rough and tough for kids who play the same way. Ideal for playing outside or sitting quietly doing homework, the premium T-shirt from the Spreadshirt Collection is as versatile and durable as it gets.- 100% cotton (heather gray is 95% cotton/5% viscose, heather blue & charcoal gray are 80% cotton/20% polyester, heather burgundy is 65% cotton/35% polyester). | Fabric weight: 5.29 oz (midweight)
- Double-stitched collar, sleeves, waist, shoulder and side seam
- Ribbed collar
- Product may run small, please check size charts
- Imported; processed and printed in the U.S.A.
| A | B | |
|---|---|---|
| Youth XS | 19.21 in | 12.99 in |
| Youth S | 22.48 in | 15.00 in |
| Youth M | 23.98 in | 15.98 in |
| Youth L | 26.97 in | 17.48 in |
| Youth XL | 27.99 in | 18.98 in |
The Idea
A Little Puppy Was Born
The idea for Chester Leo: The Puppy Dog! was formed on a bright January day in 2016. I wanted to pay homage to my two cats Chester & Leo, and also pay homage to Missouri, where I grew up.
Over the next several months, intense research was conducted to find just the right character look for Chester Leo. Originally, Chester Leo was going to be a cat, but it was very difficult to come up with a cat's design which wasn't similar to many of the famous feline cartoon characters. Thus, Chester Leo became a dog.
Many concepts were created until I settled on one: a cute little Cocker Spaniel puppy with a huge smile and bright, colorful eyes. His sidekick is a cute little boy named Billy Hampton: The Considerate Lad!, and the two of them lived in Clayton, a posh suburb with winding, tree-lined streets just West of Saint Louis.
On November 2nd, the store Chester Leo: The Puppy Dog! opened its doors, and originally sold a variety of trinkets and souvenirs.
Fun Friends Are Added
The Rodifers Are Introduced
In early 2017, I came up with the idea to expand the Chester Leo: The Puppy Dog! universe. I wanted Chester Leo & Billy Hampton to have friends. Thus, The Rodifer family was created.
The Rodifers live in a small house right around the corner from Chester Leo & Billy Hampton. Corey, Noah, Cindy & Tommy are four adopted children from different ethnic backgrounds who were adopted by the same parents. Each child represents a place to which I've travelled and for which I hold special memories.
Noah is from Atlanta, and always carries a map, as he is fascinated with the world around him. Cindy is from Thailand, which is one of my favorite places on Earth. Tommy is from Barcelona, my favorite European city, and Corey is from the Oregon coast, which is one of the most beautiful places on Earth.
I also introduced Billy's older brother, Kyle Hampton, and father, Roger Hampton.
New Artwork
The Picture Window: The Store Evolves
In early 2018, I wanted to create a tighter focus for the store. I didn't want a store which would sell random souvenirs. Rather, I wanted to create a store which would make a child's bedroom a fun, cozy retreat. Thus, the store focused on two things: fun, colorful wall art, and warm, luxurious bedding.
I also came up with the idea of the "picture window". This concept was simple: a piece of artwork which would provide a snapshot of a moment in the lives of these characters. Sleeping, reading, playing at the pumpkin patch, going for walks, etc. Many of these scenes are on framed canvas, which gives the impression of watching these characters through a window.
Together, the artwork on the bedding and walls work together to create a story and make a child's room a fun, comfortable retreat. When looking at these pieces of art, children can use their imaginations and fill in the blanks on the stories. Thus, the phrase "Bedding That Tells A Story" was born. This is the Chester Leo: The Puppy Dog! we know today.